This is one of the most intense modern-day mysteries I have read in a while. And it is built around fashion, logos, trademarks, and marketing. Huh? You can do that and not put the audience to sleep?
In short, I didn't want to put this book down. Period.
Cayce is hired as a cool hunter, finding the things that will be big and pointing the corporations at them so they can market them. She is also a bit of a geek and obsessively follows this site dedicated to a film that is being released in tiny segments over time in various places on the internet. Soon her hobby is the next big cool and she has been hired to find the maker of the film.
Which leads us into the mystery and the danger. Most excellent.